How ClimateCamp went from researching every account by hand to 3x the qualified meetings.
Client
ClimateCamp sells carbon-accounting software. They already had a growth loop that fed them the right companies to go after, so sourcing was never the problem. The bottleneck was everything that came after: the research on each account before anyone could reach out.
Challenge
- Every account needed heavy manual research before anyone could reach out.
- AEs and founders spent hours per company: who to contact, the buying committee, the champion.
- No time to personalize, so most outreach went out generic or straight off a template.
- The step that decided whether a message landed was the slowest, most manual part of the loop.
Solution
Automate the research
When the growth loop surfaced an account, the system did the account research for it: who to contact, the buying committee and the likely champion, pulled together without a rep doing it by hand.
Personalize on maturity
The core signal was how far along each company was in calculating its own carbon footprint. Messaging was written to the maturity of that calculation, so the hook matched exactly where the company stood, never a generic template.
Draft straight into HubSpot
The research and the copy landed automatically in HubSpot: the relevant hook, the personalized sequence, sharper copy with a real sense of urgency. A rep could send in two minutes instead of researching for thirty.
LinkedIn, then email, then phone
We opened on LinkedIn to warm the account, moved to email when LinkedIn stalled, and used the phone where it made sense. One ordered motion across channels instead of one-off blasts.
Business value
- Account research produced automatically, no more hours per company.
- Every message personalized to the company's carbon-calculation maturity.
- Hooks and sequences drafted straight into HubSpot, ready to send.
- One ordered multichannel motion: LinkedIn, then email, then phone.
Results
Qualified meetings roughly tripled. With the sequences automated, meetings started booking off the back of the outreach on their own, and 250+ opportunities came out of it.
The next step