Kestrel GTM

We run your outbound.
You take the calls.

We map your entire market, put it in the right order, and work it across email and LinkedIn. Anyone who bites gets on a call with you.

or see how it works
~/kestrel/stack
ApolloApollo· sourced + enrichedLushaLusha· sourced + enrichedProspeoProspeo· sourced + enrichedFindymailFindymail· sourced + enrichedClayClay· sourced + enrichedApolloApollo· sourced + enrichedLushaLusha· sourced + enrichedProspeoProspeo· sourced + enrichedFindymailFindymail· sourced + enrichedClayClay· sourced + enrichednot setsyncingverifyingreadynot setsyncingverifyingready
HubSpotHubSpot· CRM, syncedNeonNeon· CRM, syncedSupabaseSupabase· CRM, syncedAttioAttio· CRM, syncedHubSpotHubSpot· CRM, syncedNeonNeon· CRM, syncedSupabaseSupabase· CRM, syncedAttioAttio· CRM, syncednot setsyncingverifyingsyncednot setsyncingverifyingsynced
SmartleadSmartlead· email sequencesLemlistLemlist· email sequencesInstantlyInstantly· email sequencesSmartleadSmartlead· email sequencesLemlistLemlist· email sequencesInstantlyInstantly· email sequencesnot setsyncingverifyingsendingnot setsyncingverifyingsending
LemlistLemlist· LinkedInHeyReachHeyReach· LinkedInLemlistLemlist· LinkedInHeyReachHeyReach· LinkedInnot setsyncingverifyingrunningnot setsyncingverifyingrunning
Trigger.devTrigger.dev· lead routingOpenAIOpenAI· lead routingGeminiGemini· lead routingGrokGrok· lead routingTypeScriptTypeScript· lead routingClaudeClaude· lead routingTrigger.devTrigger.dev· lead routingOpenAIOpenAI· lead routingGeminiGemini· lead routingGrokGrok· lead routingTypeScriptTypeScript· lead routingClaudeClaude· lead routingnot setsyncingverifyingscorednot setsyncingverifyingscored
$kestrel run --coverage 25%
meetings booked+01234567891011121314151617181920212223242526272829303132333435360

Systems running at

ClimateCampTightropeSkribby

Before — your week

on you: 0

01Audience researchkestrel
02Set up domainskestrel
03Find emailskestrel
04Warm inboxeskestrel
05Copywritingkestrel
06Clean the datakestrel
07Verify emailskestrel
08Build sequenceskestrel
09Launch email + LinkedInkestrel
10Chase replieskestrel
11Keep the CRM cleankestrel
12Report + optimizekestrel
13Take the callsyou

After

We take care of all of it.

You just take the calls.

The system

Your market, worked in order.

One process, start to finish. You approve the list and the copy. We run everything else.

ICP & audience research

Who buys, why they buy, and the exact accounts worth reaching. Locked with you before anything runs.

Data scraping & enrichment

Your reachable market sourced, verified and enriched. Clean names, titles, companies and domains.

Copywriting

The angles and sequences per segment, written and approved by you before a single message sends.

Email infrastructure & warmup

Secondary domains, mailboxes and warmup, all in your name. Built to run volume without burning your domain.

Campaign launch

Email and LinkedIn live, worked in signal order. A call booked when a reply warrants it.

Reporting & iteration

One clear weekly report on what moved, plus structured tests that sharpen the motion.

Pricing

Pick where you start.

A fixed-fee audit, done-for-you outbound, or custom systems built around your GTM. Start where it fits.

GTM Audit

€1,500 fixed

Two weeks.

The do-it-yourself blueprint. Everything you need to run outbound in-house.

  • Email infrastructure to set up
  • Where to source your leads
  • Copy sequences and iterations
  • The tech stack to use
  • A 90-day plan of attack
Learn more
Where most start

Outbound Setup

€4,500 / month

3-month retainer.

Done-for-you outbound, built and run in your name.

  • Email infrastructure setup & warmup
  • Audience research & targeting
  • Data scraping & enrichment
  • Copywriting
  • Sending automation
  • Inbox management
  • Campaign optimization
Learn more

Custom

from €8,500 / month

3-month retainer.

Custom systems built around your GTM. Two systems shipped a month.

  • Lead routing & data layers
  • AI agents & signal engines
  • Revenue intelligence
  • Two systems shipped every month
Get in touch

Tooling runs in your accounts, on your keys. We set it up in week one and operate it. Budget €600-1,200 a month, paid to the vendors. If we part ways, the domains, the data and the campaigns stay yours.

Forward Deployed: €15,000 / month. An embedded seat, around four days a week, the whole motion in parallel. Two engagements a year. Ask about it →

Questions

Before you book.

How quickly can you launch a campaign?

Count about two weeks from signing to your first campaign going live. The first weeks build your infrastructure: secondary domains and mailboxes, set up and warmed. While they warm, we build your lists and draft your email and LinkedIn sequences. First messages go out around week three.

Do you guarantee meetings?

We guarantee coverage and hand you every interested reply the same day.

How do you protect my domain reputation?

We never send from your primary domain. If you do that today, stop, it can wreck your reputation. We set up secondary domains that redirect to yours, each with its own mailboxes. Whatever happens to those, your main domain stays safe, and the spread of domains lets us scale volume without burning anything.

What visibility do I have on the messages and targeting?

Full visibility, before anything sends. You review the copy drafts and nothing goes out that you are not happy with. You also get the prospect list before we contact anyone. If the targeting is off, we revise the lists until it fits.

What do you report on?

You get a login to the sending tool with every metric that matters: leads contacted, emails sent, open rate, positive reply rate.

How does pricing work, and do I have to commit long-term?

A monthly retainer, billed month by month. We ask for a three-month minimum to start, because that is the least it takes to see real results come in from the campaigns. Anything shorter is not enough signal to judge it fairly. After that there is no lock-in. The goal is to earn your business every month with a service you are happy to keep paying for.

Who owns the tools and the data?

You do. Everything runs in your accounts on your keys. If we stop, the domains, the data and the campaigns stay with you.

The next step

Let's get started.